Social Media for Local Government

Who should Attend?

This course is suited to council officers who are implementing or managing a social media strategy and who create shareable social media content which aligns with council's communications priorities.  Our workshop also provides staff with guidelines and resources to positively showcase the work of council across social media as well as recognise up and coming digital trends.

Details

Our course topics include:

• ·       Combine community, context, content to connect
• ·       Current digital communications landscape and trends
• ·       Social media for Councils – Facebook, Instagram, X, LinkedIn, Tik Tok
• ·       Develop a goal-orientated social media strategy
• ·       Transmedia storytelling
• ·       Social Media guidelines
• ·       Community engagement
• ·       Emerging communication tools
• ·       Social media strategy
• ·       Tips for getting the most out of social media
• ·       Action and content marketing plan.

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